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What is Digital Marketing? – Learn Digital Marketing Courses


SEO, PPC as well as social media marketing are important processes to enhance online branding and reach your target audience. PPC lets you buy traffic easily while SEO provides the leverage of Google algorithms to bring qualified traffic to your site.

Studies have shown that in this highly wired era, customer journey is no longer linear, and they often follow a sightseeing tour and require at least 7 more times of the product or brand exposure before making the final decision of going with you and not with your competitor.

Digital marketing is not a single service but a package of search engine optimization (SEO), social media promotion, email marketing, SEO friendly and responsive website, and many others. 

Social Media Marketing

Using social marketing prudently is the most crucial part of marketing as this is where your audience exists. A great way to boost traffic to social media is to use websites such as SocialWick.

Social page is one of the powerful mediums for online reputation management, however it should not be limited to only offers and to showcase new products and services, but also a platform to solve queries and give support. Adidas uses media platforms to support customization for its products. A digital marketing expert can help you create engaging experiences that inspire action – from joining your online community to buying your product/services to referring your brand to peers and social networks. Here are a few advantages of social media marketing.

  • Increases brand and social image
  • Increases engagement with influencers
  • Tracking of customer behavior is easier
  • Faster result

Email Marketing

Personalization is key for a strong relationship. With advanced AI based marketing tools, achieving personalized communication has become easy. An online marketing consultant can filter your data, segment your audience and help create a tailored subject line to reflect the recipient’s name and gender and tweak the content with personal information like clothing size, etc.(depending on the product or service details).

To add further value, they can automate unique promo codes based on the user profile and orchestrate single campaigns to support multiple languages based on the demographics. Here are some benefits:

  • Increases brand relationship
  • Better customer support
  • Faster results

Content Marketing

Having an optimized site will not bring results if you do not back it with content that solves people’s queries and links to forums and articles for further discussion. Content marketing is the way of creating and promoting a brand through content such as blogs, infographics, ebooks and whitepapers, and many different marketing channels and devices.

  • Increases product and service awareness
  • Establishes brand image
  • Drives traffic

Search Engine Optimization (SEO)

Are your products and services easily visible in search results? SEO is a form of storytelling that needs creative insights, the results of which can be drawn and analyzed through the Google Marketing Platform itself. As an online marketing consultant, a marketing consultant specializes in retracing your customer’s journey from awareness to contemplation to purchase by optimizing various other marketing channels.

Thus, link building is a powerful branding technique that also empowers the keywords in the search results. Though SEO is time consuming, once the keywords have been optimized, it provides a steady flow of traffic and conversion. Here are some key benefits of SEO –

  • Targeted traffic through intention-oriented keyword ideas
  • Building user interest
  • Higher conversion rates,
  • Long term branding strategy
  • Cost effective

PPC (Pay Per Click)

This again depends on the industry because highly competitive keywords entail more cost per clicks. Further, you need further skills to optimize the ads with choosing relevant demographic and audience personas. As customer behavior changes over time, only a highly skilled digital expert and seasoned account manager can build a viable CPC/PPC or Pay per Call strategy with a base budget from tracking results by experimenting with different ads and keyword ideas.

  • Increases Brand recognition
  • Faster results
  • Liberty to choose target audience
  • Immediate Return-On-Investment (ROI).

Now as we are done with the power of Digital Marketing, let’s discuss how a marketing consultant can help you –

  • Promote business and generate traffic from the target market
  • Rebranding organization/company
  • Social media promotion
  • Make it within the top 10 search results (Google)
  • Generate leads through Google Ads (PPC)

Generate leads through Facebook Ads (PPC)

Digital marketing encompassing SEO, PPC, email and social media marketing is not limited to just the acquisition part of the purchase funnel, but can also help track user experience which plays a major role in building stronger retention and deeper customer/brand relationships.

Mr Paschal
Mr Paschalhttps://www.vastlearners.com
My name is Ezisi Paschal. I like to share education news and dedicated to bring you the most accurate information from your institution. You can contact me anytime you have questions about your institution of choice.

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